Tamara J Gordy

Facilitating sustainable environmental and social impact

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Back in my day

Do you remember the Rio Earth Summit in 1992?  Landmark agreements were made – Agenda 21, Forest Principles, and the Declaration on Environment & Development.

We’ve seen loads of progress since that time.  Nonetheless this weeks’ Rio+20 also offers a stark reminder of the difference between promise and follow-through when it comes to international agreements. Many goals and promises stand unfulfilled.

Rio+20 is sometimes thought of as kicking off a decade of environmental awareness.  But instead of getting stronger, American Public Media’s Marketplace program reports that surveys indicate that millenials, or people born between the late ’70s and early ’90s, report much lower levels of concern for the environment than do Gen X and older groups. Many report that they do not engage in any sort of personal action to conserve energy or protect the environment.

Is it true that caring about the world we live in is fading out of style? What can we do to engage more members of this up and coming generation in the issues that so deeply affect us?